The Cost of Poor Data Quality  No matter how well an enterprise implements a new software application, poor data quality can destroy its utility and cost real dollars. According to recent industry studies Poor data quality costs businesses $611 billion per year in the United States alone. 75% of businesses have experienced significant problems due to faulty data. Only 33% of businesses felt confident in the quality of their company's data. Now imagine the downstream impact of this same poor quality data fueling business decisions. Not only will bad decision be made, but when employees and managers stop trusting their business intelligence applications, the entire investment in these systems can be jeopardized. It is simple, businesses that ignore data quality do so at their own expense.